Purpose The main purpose of this paper is to analyze a tourist destination using sentiment analysis techniques with data from Twitter and Instagram to find the most representative entities (or places) and perceptions (or aspects) of the users. Design/methodology/approach The authors used 90,725...

Purpose Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives. The moderating effects of age and...

Purpose This study aims to determine how hotel-generated content (HGC) on official social media accounts influences booking intention by considering the mediating role of three key constructs: user evaluations of the perceived quality of information, engagement and brand attitude....

Purpose Corporate reputation is one of the key intangible assets of a company and is commonly influenced by negative posts on social media, such as customer complaints. Up to date, no known research investigates the pre- and post-social media crisis corporate social responsibility (CSR)...

Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations (DMOs) and user-generated content (UGC) perspectives, which refer to...

Purpose This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model. Design/methodology/approach Under a...

Purpose Research analyzing online travelers’ reviews has boomed over the past years, but it lacks efficient methodologies that can provide useful end-user value within time and budget. This study aims to contribute to the field by developing and testing a new methodology for sentiment analysis...

Purpose This paper aims to track how ecotourism has been presented in a digital world over time using geotagged photographs and internet search data. Ecotourism photographs and Google Trends search data are used to evaluate tourist perceptions of ecotourism by developing a categorization of...