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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
135
Journal of business research : JBR
122
Springer eBook Collection
115
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
Journal of marketing
73
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Jahrbuch der Absatz- und Verbrauchsforschung
35
Journal of marketing research : JMR
34
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
31
Schriften zum Marketing
31
Business horizons
30
Journal of research in marketing and entrepreneurship : JRME
30
Marketing : ZFP ; journal of research and management
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
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ECONIS (ZBW)
95
USB Cologne (EcoSocSci)
1
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1
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
2
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
4
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
5
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
6
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
7
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
8
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
9
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
10
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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