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Marketing
60
Marketing management
18
Marketingmanagement
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Absatzplanung
13
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10
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10
Firm performance
5
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5
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71
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60
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60
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61
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Kumar, V.
7
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Bowersox, Donald J.
2
Hennig-Thurau, Thorsten
2
Jayachandran, Satish
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Schmitt, Bernd
2
Swaminathan, Vanitha
2
Abela, Andrew V.
1
Ailawadi, Kusum L.
1
Anderson, Paul F.
1
Aylmer, R. J.
1
Balachander, S.
1
Basuroy, Suman
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Berger, Jonah
1
Bezawada, Ram
1
Billett, Matthew T.
1
Bird, Monroe M.
1
Bradlow, Eric T.
1
Brakus, J. Jos̆ko
1
Butaney, Gul
1
Campbell, Nigel C.
1
Capon, Noel
1
Challagalla, Goutam
1
Chandon, Pierre
1
Chapman, Chris
1
Claycamp, Henry J.
1
Clayton, Edward R.
1
Cleland, David I.
1
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1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
135
Journal of business research : JBR
122
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
96
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Jahrbuch der Absatz- und Verbrauchsforschung
35
Journal of marketing research : JMR
34
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
31
Schriften zum Marketing
31
Business horizons
30
Journal of research in marketing and entrepreneurship : JRME
30
Marketing : ZFP ; journal of research and management
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
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ECONIS (ZBW)
73
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
3
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
4
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
8
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
9
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
10
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
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