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Marketing
60
Marketing management
18
Marketingmanagement
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Absatzplanung
13
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10
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10
Firm performance
5
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5
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60
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Kumar, V.
7
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Bowersox, Donald J.
2
Hennig-Thurau, Thorsten
2
Jayachandran, Satish
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Schmitt, Bernd
2
Swaminathan, Vanitha
2
Abela, Andrew V.
1
Ailawadi, Kusum L.
1
Anderson, Paul F.
1
Aylmer, R. J.
1
Balachander, S.
1
Basuroy, Suman
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Berger, Jonah
1
Bezawada, Ram
1
Billett, Matthew T.
1
Bird, Monroe M.
1
Bradlow, Eric T.
1
Brakus, J. Jos̆ko
1
Butaney, Gul
1
Campbell, Nigel C.
1
Capon, Noel
1
Challagalla, Goutam
1
Chandon, Pierre
1
Chapman, Chris
1
Claycamp, Henry J.
1
Clayton, Edward R.
1
Cleland, David I.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
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Journal of marketing
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
135
Journal of business research : JBR
121
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Journal of marketing education : JME
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing intelligence & planning
39
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Jahrbuch der Absatz- und Verbrauchsforschung
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of marketing research : JMR
34
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
31
Business horizons
30
Journal of research in marketing and entrepreneurship : JRME
30
Marketing : ZFP ; journal of research and management
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Premier reference source
29
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
3
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
4
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
8
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
9
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
10
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
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