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~person:"Grönroos, Christian"
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Marketing
18
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6
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5
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4
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4
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Grönroos, Christian
Meffert, Heribert
229
Kotler, Philip
209
Bruhn, Manfred
162
Pepels, Werner
120
Belz, Christian
61
Homburg, Christian
54
Wiedmann, Klaus-Peter
54
Dichtl, Erwin
51
Bauer, Hans H.
49
Kirchgeorg, Manfred
47
Zerres, Michael P.
47
Armstrong, Gary
46
Sheth, Jagdish N.
45
Fritz, Wolfgang
44
Baker, Michael John
42
Reinecke, Sven
41
Tomczak, Torsten
39
Backhaus, Klaus
37
Kreutzer, Ralf T.
37
Raffée, Hans
37
Kuß, Alfred
36
McDonald, Malcolm
36
Weis, Hans Christian
36
Diller, Hermann
35
Kerin, Roger A.
35
Kleinaltenkamp, Michael
35
Unger, Fritz
35
Ahlert, Dieter
34
Koschnick, Wolfgang J.
34
Huber, Frank
29
Hörschgen, Hans
27
Scheuch, Fritz
27
Leeflang, Peter
26
Meyer, Paul W.
26
Fill, Chris
25
Hair, Joseph F.
25
Piercy, Nigel
25
Schögel, Marcus
25
Steffenhagen, Hartwig
25
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24
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Meddelanden från Svenska Handelshögskolan
2
European journal of marketing : EJM
1
Forskningsrapporter från Svenska Handelshögskolan
1
History of marketing thought ; Volume 3
1
Journal of historical research in marketing
1
Journal of service management
1
Organization and management series
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The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
6
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1
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
4
The mental footprint of marketing in the broadroom
Strandvik, Tore
;
Holmlund, Maria
;
Grönroos, Christian
- In:
Journal of service management
25
(
2014
)
2
,
pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
Saved in:
5
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
6
Marketing as promise management : regaining customer management for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
7
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
8
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
9
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004877761
Saved in:
10
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
1
2
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