Co-creation of value in service marketing : an approach relevant to managerial decision making
Christian Grönroos
| Year of publication: |
2021
|
|---|---|
| Authors: | Grönroos, Christian |
| Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 261-274
|
| Subject: | Dienstleistung | Services | Marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498510