//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
24
Marketingmanagement
20
Marketing management
19
Marketing theory
15
Marketingtheorie
15
Theorie
10
Theory
10
USA
5
United States
5
Brand management
3
Management
3
Markenführung
3
Brand image
2
Markenimage
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Brand
1
Business economics
1
Business-to-business marketing
1
China
1
Communication
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Europa
1
Industrial goods
1
Industriegüter
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Markenartikel
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
19
Article
5
Type of publication (narrower categories)
All
Lehrbuch
13
Textbook
11
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Glossar enthalten
3
Glossary included
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Reprint
2
Sammelwerk
2
Collection of articles written by one author
1
Einführung
1
Sammlung
1
more ...
less ...
Language
All
English
19
German
5
Author
All
Keller, Kevin Lane
Meffert, Heribert
229
Kotler, Philip
209
Bruhn, Manfred
162
Pepels, Werner
120
Belz, Christian
61
Homburg, Christian
54
Wiedmann, Klaus-Peter
54
Dichtl, Erwin
51
Bauer, Hans H.
49
Kirchgeorg, Manfred
47
Zerres, Michael P.
47
Armstrong, Gary
46
Sheth, Jagdish N.
45
Fritz, Wolfgang
44
Baker, Michael John
42
Reinecke, Sven
41
Tomczak, Torsten
39
Backhaus, Klaus
37
Kreutzer, Ralf T.
37
Raffée, Hans
37
Kuß, Alfred
36
McDonald, Malcolm
36
Weis, Hans Christian
36
Diller, Hermann
35
Kerin, Roger A.
35
Kleinaltenkamp, Michael
35
Unger, Fritz
35
Ahlert, Dieter
34
Koschnick, Wolfgang J.
34
Huber, Frank
29
Hörschgen, Hans
27
Scheuch, Fritz
27
Leeflang, Peter
26
Meyer, Paul W.
26
Fill, Chris
25
Hair, Joseph F.
25
Piercy, Nigel
25
Schögel, Marcus
25
Steffenhagen, Hartwig
25
Engelhardt, Werner Hans
24
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
Always learning
2
Journal of marketing
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of advertising
1
Legends in consumer behavior
1
Pearson one
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
Saved in:
3
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
4
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
5
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
6
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
7
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
9
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
10
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->