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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of retailing and consumer services
126
European journal of operational research : EJOR
108
International journal of production economics
96
Journal of retailing
84
Journal of business research : JBR
64
Journal of marketing channels : ... distribution systems, strategy, and management
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
48
Transportation research / E : an international journal
48
SpringerLink / Bücher
41
Omega : the international journal of management science
36
The international review of retail, distribution and consumer research
36
Journal of marketing research : JMR
34
Journal of marketing
32
Europäische Hochschulschriften / 5
30
International journal of retail & distribution management
30
Handbuch Multi-Channel-Marketing
29
Journal of the Academy of Marketing Science
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Marketing letters : a journal of research in marketing
22
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
Gabler Edition Wissenschaft
20
The journal of business & industrial marketing
20
American journal of agricultural economics
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Manufacturing & service operations management : M & SOM
17
The marketing channel : a conceptual viewpoint
17
European journal of marketing : EJM
15
International journal of retail and distribution management
15
Journal of the Operational Research Society
15
Springer eBook Collection / Business and Economics
15
ERIM report series research in management
14
Information systems research : ISR
14
International journal of logistics systems and management
14
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
14
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
14
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Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
2
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
3
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
6
Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
Saved in:
7
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
Saved in:
8
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
9
The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
Saved in:
10
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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