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~person:"Franses, Philip Hans"
~person:"Diehl, Sandra"
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Search: subject:"Advertising"
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Advertising effects
42
Werbewirkung
42
Werbung
29
Advertising
26
Consumer behaviour
24
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24
Deutschland
15
Germany
15
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13
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13
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11
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10
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English
66
German
8
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Franses, Philip Hans
Diehl, Sandra
Pelsmacker, Patrick de
91
Kaiser, Harry M.
88
Gierl, Heribert
80
Kreutzer, Ralf T.
70
Eisend, Martin
68
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
49
Dens, Nathalie
47
Wilbur, Kenneth C.
43
Peitz, Martin
42
Bruhn, Manfred
41
Goldfarb, Avi
39
Pepels, Werner
39
Septianto, Felix
39
Silk, Alvin J.
39
Nilssen, Tore
38
Tucker, Catherine
38
Rossiter, John R.
37
Meffert, Heribert
36
Stafford, Marla Royne
36
Terlutter, Ralf
36
Fritz, Wolfgang
35
Saffer, Henry
35
Sørgard, Lars
35
Mueller, Barbara
34
Fantapié Altobelli, Claudia
33
Berndt, Ernst R.
32
Ghose, Anindya
32
Huber, Frank
32
Reijmersdal, Eva A. van
32
Yoon, Sukki
32
Laussel, Didier
31
Pauwels, Koen
31
Skiera, Bernd
31
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Erasmus Research Institute of Management
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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ERIM report series research in management
8
International journal of advertising : the quarterly review of marketing communications
5
ERIM Report Series Research in Management
4
SpringerLink / Bücher
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
ERIM Report Series Reference
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Breaking new ground in theory and practice
2
Econometric Institute research papers
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Econometric Institute Research Papers
1
Electronic retailing
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbook of research on international advertising
1
International journal of forecasting
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of applied econometrics
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktpsychologie
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
73
RePEc
6
USB Cologne (EcoSocSci)
1
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1
Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
3
Perspectives on advancing the
advertising
field for academics and practitioners : celebrating 40 years of the International Journal of
Advertising
: editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
4
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
5
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
6
Lethal versus reproductive disease appeals in preventive health
advertising
: the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
7
Exploring antecedents of attitudes and skepticism towards pharmaceutical
advertising
and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
8
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
9
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity
advertising
in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
10
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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