//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Franses, Philip Hans"
~subject:"Advertising response"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising response
Advertising effects
14
Werbewirkung
14
Direct marketing
13
Direktmarketing
13
Fundraising
9
Advertising
6
Charitable organization
6
Experiment
6
Gemeinnützige Organisation
6
Theorie
6
Theory
6
Werbung
6
Behaviour
5
Consumer behaviour
5
Konsumentenverhalten
5
Verhalten
5
Bayes-Statistik
3
Bayesian inference
3
Call centre
3
Callcenter
3
Category Management
3
Category management
3
Charity
3
Competitive advantage
3
Forecasting model
3
Hörfunkwerbung
3
Monte Carlo simulation
3
Monte-Carlo-Simulation
3
Prognoseverfahren
3
Radio advertising
3
Wettbewerbsvorteil
3
Wohltätigkeit
3
Aggregation
2
Brand
2
Capacity planning
2
E-Mail
2
E-mail
2
Econometric model
2
Emotion
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Franses, Philip Hans
Chu, Junhong
1
FRANSES, Philip Hans
1
Fesenmaier, Daniel R.
1
Goh, Khim Yong
1
Jayasinghe, Laknath
1
KIYGI CALLI, Meltem
1
Kiygi-Calli, Meltem
1
Stienmetz, Jason L.
1
WEVERBERGH, Marcel
1
Weverbergh, Marcel
1
Wu, Jing
1
more ...
less ...
Published in...
All
International journal of forecasting
1
Journal of marketing analytics : JMA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
2
Modeling intra-seasonal heterogeneity in hourly
advertising
-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->