Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
, SMIs and virtual influencers to endorse the brand as a key advertising tactic. In particular, it focuses on the rise of … social media usage and the corresponding changes in advertising strategies in the digital era. As well as exploring this rise … balanced and comprehensive approach, this book is an essential resource for anyone interested in the future of advertising …