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Werbewirkung
33
Advertising effects
28
Werbung
15
Advertising
14
Deutschland
13
Germany
13
Marketing
10
Brand management
9
Markenführung
9
Psychology of advertising
9
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9
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8
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8
Internet marketing
7
Online-Marketing
7
Theorie
7
Theory
7
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5
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5
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4
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4
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4
Marketingmanagement
4
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4
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4
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4
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3
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3
Erlebnismarketing
3
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3
Event-Marketing
3
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3
Markenimage
3
Sector development
3
Advertising industry
2
Beziehungsmarketing
2
Brand
2
Consumer protection
2
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2
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Article in journal
5,057
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5,057
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609
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450
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331
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15
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Häusel, Hans-Georg
4
Bauer, Hans H.
2
Diehl, Sandra
2
Terlutter, Ralf
2
Ambler, Tim
1
Aydınlıoğlu, Ömer
1
Baumgärtel, Tilman
1
Berkmann, Manuel
1
Bernitz, Ulf
1
Blair, Margaret Henderson
1
Borchers, Nils S.
1
Calder, Bobby J.
1
Caumont, Daniel
1
Daume, Jana
1
Ezrachi, Ariel
1
Felser, Georg
1
Friedrichsen, Mike
1
Groß, Sven
1
Grubenmann, Stephanie
1
Heinrich, Daniel
1
Herbrand, Nicolai Oliver
1
Huber, Dominik
1
Knoll, Johannes
1
Kuse, Allan R.
1
Mackert, Hildegard
1
Marchand, André
1
Meitz, Tino Georg Konrad
1
Morath, Tobias
1
Naderer, Brigitte
1
Pepels, Werner
1
Pitz, Julia
1
Reinartz, Werner J.
1
Reinboth, Christian
1
Rimscha, M. Bjørn von
1
Rodgers, Shelly
1
Samak, Michael
1
Schierl, Thomas
1
Schramm, Holger
1
Siegert, Gabriele
1
Stewart, David W.
1
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Peter Lang GmbH
1
Philipp Reclam Jun. GmbH & Co. <Stuttgart>
1
Springer Fachmedien Wiesbaden
1
UVK Verlagsgesellschaft mbH
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
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SpringerLink / Bücher
2
Advances in Consumer Psychology
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Arbeitspapiere zur Regionalentwicklung
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Haufe Fachbuch
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Notes et études documentaires
1
Reclams Universal-Bibliothek
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
1
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ECONIS (ZBW)
33
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1
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
Saved in:
6
Touristische Beschilderung an deutschen Autobahnen : touristische Unterrichtungstafeln : Wahrnehmung, Effekte, Entscheidungsverhalten
Groß, Sven
(
ed.
);
Felser, Georg
(
contributor
); …
-
2020
Persistent link: https://www.econbiz.de/10012132086
Saved in:
7
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
8
Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
Daume, Jana
-
2020
Persistent link: https://www.econbiz.de/10012404638
Saved in:
9
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2019
-
4. Auflage
Persistent link: https://www.econbiz.de/10012040757
Saved in:
10
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
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