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Industrial marketing management : the international journal for industrial and high-tech firms
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How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo
;
Zaefarian, Ghasem
;
Ulqinaku, Aulona
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
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