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~subject:"Consumer behaviour"
~person:"Kates, Steven M."
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Consumer behaviour
Konsumentenverhalten
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Kates, Steven M.
Arnould, Eric J.
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Handbook of qualitative research methods in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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The extended case method in consumer research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 175-185)
.
2006
Persistent link: https://www.econbiz.de/10003445818
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2
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
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3
Researching brands ethnographically: an interpretive community approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 94-105)
.
2006
Persistent link: https://www.econbiz.de/10003445802
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