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~subject:"United States"
~subject:"Mobile Marketing"
~accessRights:"restricted"
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United States
Mobile Marketing
Mobile Anwendung
707
Mobile application
707
Mobile communications
299
Mobilkommunikation
299
Consumer behaviour
277
Konsumentenverhalten
277
Mobile Business
208
Mobile business
208
Innovation adoption
184
Innovationsakzeptanz
184
Mobile phone
95
Mobiltelefon
95
Anwendungssoftware
80
Online-Marketing
80
Internet marketing
76
USA
68
Application software
66
Customer satisfaction
60
Kundenzufriedenheit
60
Beziehungsmarketing
57
Relationship marketing
57
Online retailing
53
Online-Handel
53
Mobile apps
42
Dienstleistungsqualität
41
Einzelhandel
41
Retail trade
41
Service quality
41
Electronic Commerce
40
Innovation diffusion
40
Innovationsdiffusion
40
Mobile marketing
37
Datenschutz
36
Data protection
35
Social Web
35
Social web
35
E-commerce
34
mobile apps
34
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98
German
5
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Sajad Rezaei
5
Cui, Xuebin
3
Hu, Wen Chen
3
Aquino Santos, Raúl
2
Baek, Tae Hyun
2
Ghose, Anindya
2
Heinemann, Gerrit
2
Heinrich, Bernd
2
Liu, Yinyuan
2
Lloret Mauri, Jaime
2
Lumsden, Joanna
2
Narang, Unnati
2
Rangel Licea, Victor
2
Rodrigues, Joel
2
Schneider, Henrique
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Swani, Kunal
2
Symonds, Judith
2
Abdelaal, Abdelnasser
1
Abdullah, Abdul Hanan
1
Adibi, Sasan
1
Altın-Kayhan, Ayşegül
1
Amin, Muslim
1
Anisi, Mohammad Hossein
1
Arora, Sandeep
1
Ataman, M. Berk
1
Axcell, Shana
1
Bagnall, Gaynor
1
Bauer, Christine
1
Block, Arthur Edwards
1
Bonn, Mark Andrew
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Buyukeren, Berkeren
1
Caballé, Santi
1
Canelo, Fábio
1
Chao, Hong
1
Chen, Iong-Zong, Joy
1
Chen, Yubo
1
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IGI Global
28
Information Resources Management Association
1
NetLibrary, Inc
1
Springer Fachmedien Wiesbaden
1
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SpringerLink / Bücher
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Apps management and e-commerce transactions in real-time
3
International journal of networking and virtual organisations : IJNVO
3
Journal of business research : JBR
3
Psychology & marketing
3
Electronic commerce research
2
Information systems and e-business management : ISeB
2
Information systems research : ISR
2
Journal of decision systems
2
Journal of marketing
2
Advances in human and social aspects of technology (AHSAT) book series
1
Advances in mobile and distance learning (AMDL) book series
1
Arts and the market
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
Contemporary trends in innovative marketing strategies
1
Digital Healthcare in Germany : Market Access for Innovations
1
Discussion papers / CEPR
1
European journal of operational research : EJOR
1
INFOR : information systems and operational research
1
Industrial and corporate change
1
International journal of business information systems : IJBIS
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of competition law & economics
1
Journal of emerging technologies in Accounting
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
The causal effects of online dating apps : evidence from U.S. colleges
Buyukeren, Berkeren
;
Makarin, Alexey
;
Xion, Heyu
-
2023
Persistent link: https://www.econbiz.de/10014335542
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
8
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
Barriers and opportunities for digital therapeutics in the United States
Sandman, Karen
;
Forsythe, Anna
- In:
Digital Healthcare in Germany : Market Access for …
,
(pp. 97-107)
.
2022
Persistent link: https://www.econbiz.de/10013273898
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