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~subject:"Online-Marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Online-Marketing
Mobile Anwendung
6
Mobile application
6
Internet marketing
3
mobile apps
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Consumer behaviour
2
Data protection
2
Datenschutz
2
Konsumentenverhalten
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Apple
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Google
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Bapna, Ravi
1
Chang, Jason Oliver
1
Foerderer, Jens
1
Ghose, Anindya
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Pervasive advertising
3
Business horizons
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Administrative Sciences : open access journal
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Business process management journal
1
CESifo working papers
1
Contemporary trends in innovative marketing strategies
1
Discussion paper
1
Discussion papers / CEPR
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
3
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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