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~subject:"Online-Marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
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Online-Marketing
Mobile Anwendung
7
Mobile application
7
Internet marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile phone
3
Mobiltelefon
3
mobile apps
3
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Management science : journal of the Institute for Operations Research and the Management Sciences
Gabler Research / Forschungsgruppe Konsum und Verhalten
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Pervasive advertising
3
Business horizons
2
Handbook of research on effective advertising strategies in the social media age
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Entrepreneurial Innovation : Strategy and Competition Aspects
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European journal of management and business economics : EJM&BE
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European research on management and business economics
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
3
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
4
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
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