//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Architecture"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand architecture
27
Markenarchitektur
26
Corporate reputation
15
Firmenimage
15
Brand management
12
Markenführung
12
Corporate culture
11
Unternehmenskultur
11
Marketing management
7
Marketingmanagement
7
Public relations
6
Öffentlichkeitsarbeit
6
Brand
5
Consumer behaviour
5
Corporate branding
5
Konsumentenverhalten
5
Markenartikel
5
Brand image
4
Markenimage
4
Corporate identity
3
Großbritannien
3
Internal branding
3
Interne Markenführung
3
Marketing theory
3
Marketingtheorie
3
United Kingdom
3
Brand portfolio
2
Corporate heritage
2
Corporate marketing
2
Customer satisfaction
2
HR marketing
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Marketing
2
Personalmarketing
2
1969-2008
1
Advertising
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
27
Author
All
Balmer, John M. T.
5
Melewar, T. C.
2
Abratt, Russell
1
Andriopoulos, Constantine
1
Anisimova, Tatiana
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Brexendorf, Tim Oliver
1
Burghausen, Mario
1
Chang, Aihwa
1
Chen, Weifeng
1
Chiang, Hsu-hsin
1
Christensen, Lars Thøger
1
Chun, Rosa
1
Cornelissen, Joep
1
Cornelius, Nelarine
1
Davies, Gary
1
Elmadağ Baş, Ayşe Banu
1
Fetscherin, Marc
1
Gotsi, Manto
1
Grundström, Christina
1
Han, Tzu-shian
1
He, Hongwei
1
Heller, Michael
1
Helm, Sabrina Verena
1
Jönsson, Petter
1
Karaosmanoǧlu, Elif
1
Keller, Kevin Lane
1
Khanyapuss Punjaisri
1
Kinuthia, Kendi
1
Kleyn, Nicola
1
Litz, Reginald A.
1
Lyndem, Preeti Krishnan
1
Mavondo, Felix T.
1
Mishra, Anubha
1
Renk, Uwe
1
Samu, Sridhar
1
Schroeder, Jonathan E.
1
Spotts, Harlan E.
1
Strebinger, Andreas
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
University of California Transportation Center, Working Papers
201
SpringerLink / Bücher
79
Information systems and e-business management : ISeB
60
The journal of brand management : an international journal
60
Informatica Economica
42
Renewable Energy
42
HMD : Praxis der Wirtschaftsinformatik
38
International journal of business information systems : IJBIS
37
Journal of business research : JBR
37
International journal of production research
36
Lecture notes in business information processing : LNBIP
35
IMF Working Papers
34
International journal of business process integration and management : IJBPIM
26
MPRA Paper
22
IRB-Literaturauslese
21
PEB Échanges, Programme pour la construction et l'équipement de l'éducation
21
International journal of enterprise information systems : an official publication of the Information Resources Management Association
20
Public Space in Urban Asia
20
Working paper / National Bureau of Economic Research, Inc.
20
IEEE transactions on engineering management : EM
19
Springer eBook Collection
18
Lecture Notes in Business Information Processing
17
Discussion paper / Centre for Economic Policy Research
16
Enterprise information systems
16
NBER working paper series
16
Research
16
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
15
Omega : the international journal of management science
14
PEB Exchange, Programme on Educational Building
14
The journal of product & brand management
14
Working Papers CREGO
14
IMF working papers
13
NBER Working Paper
13
Premier reference source
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Springer eBook Collection / Business and Management
12
Working papers / Harvard Business School, Division of Research
12
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
12
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand
architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
5
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Rethinking brand
architecture
: a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
9
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
10
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->