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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Search: subject:"Arzneimittel"
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Pharmaceutical industry
14
Pharmaindustrie
14
USA
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United States
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Arzneimittel
10
Pharmaceuticals
10
Marketing management
8
Marketingmanagement
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New product development
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Bibliometrics
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Innovation management
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Innovation diffusion
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Innovationsdiffusion
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Patienten
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Portfolio selection
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Camacho, Nuno
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Stremersch, Stefan
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Xie, Ying
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Albers, Sönke
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Angelmar, Reinhard
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Betz, Ulrich A. K.
1
Bhatia, Tulikaa
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Block, Lauren
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Chan, Tat
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Desiraju, Ramarao
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Ilyuk, Veronika
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Jayanti, Rama K.
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
408
Working paper / National Bureau of Economic Research, Inc.
335
NBER Working Paper
318
Journal of health economics
136
International journal of pharmaceutical and healthcare marketing : IJPHM
119
The European journal of health economics : HEPAC ; health economics in prevention and care
118
Health economics
111
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
83
Health affairs : at the intersection of health, health care, and policy
74
Discussion paper series / IZA
68
Health marketing quarterly
67
Journal of research in pharmaceutical economics
65
SpringerLink / Bücher
64
Research policy : policy, management and economic studies of science, technology and innovation
62
CESifo working papers
61
Markt in Kürze
61
Research paper
50
Europäische Hochschulschriften / 5
48
International journal of the economics of business
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Working paper
43
Technology analysis & strategic management
41
Applied economics
40
Discussion papers / CEPR
39
Health economics review
34
Journal of pharmaceutical finance, economics & policy
34
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
34
IZA Discussion Paper
33
International journal of technology management : IJTM
33
Allokation im marktwirtschaftlichen System
32
European journal of operational research : EJOR
31
The journal of law & economics
31
Industrial and corporate change
30
Technological forecasting & social change : an international journal
29
The American economic review
29
The European journal of health economics
29
International journal of industrial organization
28
International journal of pharmaceutical and healthcare marketing
27
Discussion paper / Centre for Economic Policy Research
26
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
26
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ECONIS (ZBW)
22
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1
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
5
Pharmaceutical lifecycle extension strategies
Kappe, Eelco
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 225-254)
.
2014
Persistent link: https://www.econbiz.de/10010353564
Saved in:
6
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
7
Innovation in the pharmaceutical industry : the process of drug discovery and development
Petrova, Elina
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 19-81)
.
2014
Persistent link: https://www.econbiz.de/10010353584
Saved in:
8
Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
9
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
10
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
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