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~subject:"Kundenwert"
~person:"Aarikka-Stenroos, Leena"
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Kundenwert
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Aarikka-Stenroos, Leena
Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
2
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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