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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
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Arbeitsgruppe
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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industrial marketing
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business marketing
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Krishnan, Vijaykumar
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Journal of marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
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European journal of marketing
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Handbook of strategic account management : a comprehensive resource
1
International business and economics research journal
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Journal of business research : JBR
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Strategisches Personalmanagement in globalen Unternehmen
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
2
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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