One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Mihai Niculescu and Collin R. Payne; Vijaykumar Krishnan
| Year of publication: |
2013
|
|---|---|
| Authors: | Niculescu, Mihai ; Payne, Collin R. ; Krishnan, Vijaykumar |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 2, p. 51-64
|
| Subject: | relationship marketing | customer-to-salesperson relationships | customer-to-sales team relationships | impression formation | industrial marketing | business marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Business network | Vertrauen | Confidence | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009760639