One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework
| Year of publication: |
2013
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|---|---|
| Authors: | Niculescu, Mihai ; Payne, Collin R. ; Krishnan, Vijaykumar |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 20.2013, 2 (1.4.), p. 51-64
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