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~isPartOf:"Journal of business-to-business marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
88
Supplier relationship management
88
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
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Salespeople
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Verkauf
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business-to-business marketing
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Grewal, Rajdeep
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Homburg, Christian
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tarasi, Crina O.
4
Tzempelikos, Nektarios
4
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Malhotra, Naresh K.
3
Schmitz, Christian
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Billett, Matthew T.
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Bornemann, Torsten
2
Chakravarty, Anindita
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
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Hahn, Alexander
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Hammervoll, Trond
2
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2
Høgevold, Nils
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lam, Son K.
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
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Journal of marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
161
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51
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
52
JBBM at 21 : theme reflections one year later, with a design view of
B-to-B
marketing
field and closing tribute to David T. Wilson
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
Saved in:
53
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
54
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Saved in:
55
Impression management tactics and performance ratings : a moderated-mediation framework
Bande, Belén
;
Fernández-Ferrín, Pilar
;
Otero-Neira, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011674242
Saved in:
56
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
57
Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María
;
Camarero Izquierdo, Carmen
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
Saved in:
58
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
59
Double-loop sales adaptation : a conceptual model and an empirical investigation
Viio, Paul
;
Nordin, Fredrik
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10011735903
Saved in:
60
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
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