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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
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B-to-B-Marketing
5
Business-to-business marketing
5
business-to-business marketing
4
Beziehungsmarketing
3
Relationship marketing
3
Lieferantenmanagement
2
Salespeople
2
Selling
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Verkauf
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Verkaufspersonal
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Business ethics
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Kulturelle Identität
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Grewal, Dhruv
Homburg, Christian
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
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Hahn, Alexander
2
Hughes, Douglas E.
2
Lam, Son K.
2
Rapp, Adam A.
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Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Ajjan, Haya
1
Alavi, Sascha
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Anderson, Erin
1
Andrews, Martha C.
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
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1
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1
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Journal of marketing
Journal of marketing theory and practice
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of the Academy of Marketing Science
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of retailing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
5
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
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