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~isPartOf:"Journal of marketing"
~isPartOf:"Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung"
~subject:"Success factor"
~subject:"Innovation"
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Success factor
Innovation
B-to-B-Marketing
34
Business-to-business marketing
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Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
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business-to-business marketing
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Journal of marketing
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of business & industrial marketing
25
SpringerLink / Bücher
12
Journal of business-to-business marketing
11
Journal of business research : JBR
10
Research
5
Innovation in pricing : contemporary theories and best practices
4
Business-to-Business-Marketing
3
Journal of strategic marketing
3
Springer eBook Collection
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Gabler Edition Wissenschaft
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of innovation management
2
Journal of marketing research
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection / Business and Economics
2
The Oxford handbook of strategic sales and sales management
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essentials
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
B to B
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zum Innovationsmarketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
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Business horizons
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Business models for strategic innovation : cross-functional perspectives
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Business-to Business-Marketing
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California management review
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Cowles Foundation discussion paper
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Customer Experience : Forum Dienstleistungsmanagement
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DUV / Wirtschaftswissenschaft
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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1
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
5
Markenorientierung mittelständischer B-to-B-Unternehmen
Baumgarth, Carsten
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 459-473)
.
2008
Persistent link: https://www.econbiz.de/10003974523
Saved in:
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