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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"Harvard business review : HBR"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
67
Business-to-business marketing
67
Salespeople
24
Verkaufspersonal
24
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
18
Relationship marketing
18
Selling
16
Verkauf
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USA
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United States
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business-to-business marketing
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Market segmentation
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Marktsegmentierung
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Customer value
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Kundenwert
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Marketingmanagement
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Portfolio selection
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sales management
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Leistungsbündel
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Consumer behaviour
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Konsumentenverhalten
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Managers
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Physical distribution
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Theorie
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Theory
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relationship marketing
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trust
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67
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Grewal, Rajdeep
6
Adamson, Brent
4
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Ahearne, Michael
3
Hughes, Douglas E.
3
Toman, Nicholas
3
Anderson, Erin
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Brown, Gene
2
Chakrabarty, Subhra
2
Chakravarty, Anindita
2
Dixon, Matthew
2
Hahn, Alexander
2
Hatami, Homayoun
2
Ingram, Thomas N.
2
Lam, Son K.
2
Lassk, Felicia G.
2
Panagopoulos, Nikolaos G.
2
Rapp, Adam
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Widing, Robert E.
2
Agnihotri, Raj
1
Alavi, Sascha
1
Almquist, Eric
1
Amin, Mohammad Sakif
1
Anderson, James C.
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Avery, Jill
1
Bachrach, Daniel G.
1
Barry, James M.
1
Benko, Cathleen
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
67
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
3
When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Capon, Noel
;
Senn, Christoph
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012548832
Saved in:
4
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
5
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
6
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
7
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
8
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
9
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
10
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
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