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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Consumer behaviour"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Consumer behaviour
B-to-B-Marketing
51
Business-to-business marketing
51
Salespeople
21
Verkaufspersonal
21
Beziehungsmarketing
18
Lieferantenmanagement
18
Relationship marketing
18
Supplier relationship management
18
Selling
12
Verkauf
12
business-to-business marketing
9
Customer value
6
Market segmentation
5
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sales management
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relationship marketing
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trust
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Anderson, Erin
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Friend, Scott B.
1
Hahn, Alexander
1
Homburg, Christian
1
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1
Johnson, Jeff S.
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
McFarland, Richard G.
1
Parvinen, Petri
1
Petersen, J. Andrew
1
Pöyry, Essi
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
84
The journal of business & industrial marketing
35
Journal of business research : JBR
18
Journal of business-to-business marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
SpringerLink / Bücher
5
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing intelligence & planning
4
Marketing theory
4
The service industries journal
4
Creating and managing superior customer value
3
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection / Business and Economics
3
Berichte aus der Betriebswirtschaft
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
Journal of marketing management : MM
2
Journal of revenue and pricing management
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
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ECONIS (ZBW)
11
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
3
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
7
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
8
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
9
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
10
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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