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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Portfolio selection"
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Portfolio selection
B-to-B-Marketing
52
Business-to-business marketing
52
Salespeople
21
Verkaufspersonal
21
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
18
Relationship marketing
18
Selling
12
Verkauf
12
business-to-business marketing
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Customer value
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Kundenwert
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Portfolio-Management
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USA
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United States
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sales management
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Confidence
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Vertrauen
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Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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Physical distribution
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Success factor
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Theorie
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Theory
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Vertrieb
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relationship marketing
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trust
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Agency theory
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Arbeitsverhalten
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Bundling strategy
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
2
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of business-to-business marketing
1
Journal of customer behaviour
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Management decision : MD
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The journal of business & industrial marketing
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ECONIS (ZBW)
5
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
5
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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