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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
52
Business-to-business marketing
52
Salespeople
21
Verkaufspersonal
21
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
18
Relationship marketing
18
Selling
12
Verkauf
12
business-to-business marketing
10
Customer value
6
Kundenwert
6
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
sales management
5
Confidence
4
Vertrauen
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Physical distribution
3
Success factor
3
Theorie
3
Theory
3
Vertrieb
3
relationship marketing
3
trust
3
Agency theory
2
Arbeitsleistung
2
Arbeitsverhalten
2
Bundling strategy
2
Business network
2
Corporate culture
2
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Article
52
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52
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1
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1
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English
52
Author
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Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Hughes, Douglas E.
3
Ahearne, Michael
2
Anderson, Erin
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Brown, Gene
2
Chakrabarty, Subhra
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Ingram, Thomas N.
2
Lam, Son K.
2
Lassk, Felicia G.
2
Panagopoulos, Nikolaos G.
2
Rapp, Adam
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Widing, Robert E.
2
Agnihotri, Raj
1
Alavi, Sascha
1
Amin, Mohammad Sakif
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Bachrach, Daniel G.
1
Barry, James M.
1
Berthon, Pierre R.
1
Blocker, Christopher P.
1
Bolander, Willy
1
Borg, Susanne Wiatr
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Cannon, Joseph P.
1
Chatterjee, Sharmila C.
1
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
52
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21
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
22
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
23
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
24
Salespeople as knowledge brokers : a review and critique of the challenger sales model
Rapp, Adam
;
Bachrach, Daniel G.
;
Panagopoulos, Nikolaos
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
4
,
pp. 245-259
Persistent link: https://www.econbiz.de/10010431573
Saved in:
25
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
26
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
27
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
28
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
29
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr
;
Johnston, Wesley J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Saved in:
30
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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