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~isPartOf:"Journal of marketing"
~isPartOf:"Harvard business review : HBR"
~subject:"Success factor"
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Search: subject:"B-to-B-Marketing"
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Success factor
B-to-B-Marketing
48
Business-to-business marketing
48
Salespeople
13
Verkaufspersonal
13
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Selling
10
Verkauf
10
business-to-business marketing
10
Market segmentation
7
Marktsegmentierung
7
USA
7
United States
7
Customer value
6
Kundenwert
6
Portfolio selection
5
Portfolio-Management
5
Bundling strategy
4
Leistungsbündel
4
Marketing management
4
Marketingmanagement
4
Erfolgsfaktor
3
Führungskräfte
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Managers
3
sales management
3
Agency theory
2
Business network
2
Corporate culture
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Customer acquisition
2
Firm value
2
Innovation
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Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Negotiations
2
Performance measurement
2
Performance-Messung
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3
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Adamson, Brent
1
Chakravarty, Anindita
1
Dixon, Matthew
1
Grewal, Rajdeep
1
Reinartz, Werner J.
1
Saini, Amit
1
Toman, Nicholas
1
Ulaga, Wolfgang
1
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Journal of marketing
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
7
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
Global business and organizational excellence : a review of research & best practices
1
Hamburger Schriften zur Marketingforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
IEWS-Schriftenreihe
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
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ECONIS (ZBW)
3
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1
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
2
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
3
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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