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~isPartOf:"Journal of marketing"
~subject:"Success factor"
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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essentials
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Australasian marketing journal
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Betriebswirtschaftslehre für Technologie und Innovation
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Entwicklungen des Investitionsgütermarketing
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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2
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
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