//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Success factor"
~subject:"Kundengewinnung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Success factor
Kundengewinnung
B-to-B-Marketing
33
Business-to-business marketing
33
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Leistungsbündel
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Grewal, Rajdeep
2
Chakravarty, Anindita
1
Chatterjee, Sharmila C.
1
Kumar, V.
1
Leone, Robert P.
1
Lilien, Gary L.
1
Petersen, J. Andrew
1
Reinartz, Werner J.
1
Sabnis, Gaurav
1
Saini, Amit
1
Ulaga, Wolfgang
1
more ...
less ...
Published in...
All
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
11
SpringerLink / Bücher
9
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
BestMasters
2
Edition Sales Excellence
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Controlling und Big Data : [Potenziale von Big Dats für die Unternehmenssteuerung, Einsatzmöglichkeiten für Planung und Reporting, Data Scientist als neue Rolle im Controlling, Big Data-Projekte erfolgreich planen und umsetzen]
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler Research / Markt- und Unternehmensentwicklung/Markets and Organisations
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->