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~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~language:"eng"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
Bundling strategy
3
Leistungsbündel
3
Betriebliche Wertschöpfung
2
Business-to-Business-Marketing
2
Customer integration
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Dienstleistungsmarketing
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Marketing theory
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Marketingtheorie
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Consumer behaviour
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Country-of-origin
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Cross-national invariance
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Designation of origin
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Dienstleistungsmanagement
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Industrial purchasing
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International marketing
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Internationales Marketing
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Jacob, Frank
Godefroid, Peter
Kleinaltenkamp, Michael
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Kowalkowski, Christian
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Grewal, Rajdeep
13
Keränen, Joona
13
Lilien, Gary L.
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Homburg, Christian
11
Rangarajan, Deva
11
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Ahearne, Michael
9
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Tzempelikos, Nektarios
9
Zolkiewski, Judy
9
Brown, Brian P.
8
Casidy, Riza
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Industrial marketing management : the international journal for industrial and high-tech firms
4
ESCP-EAP working paper
2
Business relationship management and marketing
1
Fundamentals of business-to-business marketing
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
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1
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
2
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
3
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
4
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
5
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
8
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
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