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~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~person:"Henneberg, Stephan"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
36
Business-to-business marketing
36
Lieferantenmanagement
14
Supplier relationship management
14
Business network
11
Unternehmensnetzwerk
11
Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Marketingmanagement
5
Beschaffung
4
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
Deutschland
4
Germany
4
Marketing management
4
Procurement
4
Relationship marketing
4
Value creation
4
Customer integration
3
Dienstleistungsmanagement
3
Direktmarketing
3
Firm performance
3
Großbritannien
3
Kundenintegration
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Service management
3
Theorie
3
Theory
3
United Kingdom
3
Unternehmenserfolg
3
00.09.1995
2
Business services
2
Cognition
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Competitive strategy
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Dienstleistungsmarketing
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German
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Jacob, Frank
Godefroid, Peter
Henneberg, Stephan
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ivens, Björn Sven
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
19
Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Journal of business market management : jbm
1
Marketing intelligence & planning
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Psychology & marketing
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
4
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1
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
2
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
3
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
4
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2016
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011836539
Saved in:
5
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
6
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
7
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
8
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
9
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
10
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
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