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~person:"Kumar, V."
~person:"Ahearne, Michael"
~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Unternehmenserfolg"
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Search: subject:"B-to-B-Marketing"
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Unternehmenserfolg
B-to-B-Marketing
43
Business-to-business marketing
43
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Supplier relationship management
11
Salespeople
10
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10
Brand management
7
Markenführung
7
Brand image
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Business-to-Business-Marketing
6
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Germany
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Markenimage
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Performance measurement
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Performance-Messung
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Selling
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Theorie
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Theory
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Verkauf
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business-to-business marketing
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Customer value
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Economics of information
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Informationsökonomik
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Kundenwert
4
Brand
3
Bundling strategy
3
Customer satisfaction
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Erfolgsfaktor
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Kumar, V.
Ahearne, Michael
Bellenger, Danny N.
Homburg, Christian
Ngo, Liem Viet
4
Bag, Surajit
3
Bonnemeier, Sebastian
3
Gupta, Shivam
3
Henneberg, Stephan
3
Naudé, Peter
3
O'Cass, Aron
3
Chatterjee, Sheshadri
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Döscher, Kristian
2
Ha, Hong Youl
2
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2
Klarmann, Martin
2
Laukkanen, Tommi
2
Parvinen, Petri
2
Ratajczak-Mrozek, Milena
2
Schmitt, Jens
2
Schulte, Vera
2
Sivarajah, Uthayasankar
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Sohail, M. Sadiq
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Wolfond, Elisabeth
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
3
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
4
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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