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~person:"Kumar, V."
~person:"Ahearne, Michael"
~subject:"Markenimage"
~subject:"Business-to-business channels"
~type_genre:"Article in journal"
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Markenimage
Business-to-business channels
B-to-B-Marketing
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Kumar, V.
Ahearne, Michael
Biedenbach, Galina
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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2
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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