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~person:"Kumar, V."
~person:"Belz, Christian"
~subject:"B-to-B-Marketing"
~isPartOf:"Handbook of business-to-business marketing"
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B-to-B-Marketing
Beziehungsmarketing
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Kumar, V.
Belz, Christian
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Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Thexis / Fachbericht für Marketing
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Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
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