//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Binckebanck, Lars"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
15
Business-to-business marketing
15
Brand management
7
Markenführung
7
Beziehungsmarketing
5
Relationship marketing
5
Business-to-Business-Marketing
4
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Markenpolitik
4
Supplier relationship management
4
Kundenmanagement
3
Physical distribution
3
Vertrieb
3
Beziehungsmanagement
2
Brand image
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Theorie
2
Theory
2
Allocation
1
Allokation
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
14
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
4
Book section
4
Hochschulschrift
2
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Graue Literatur
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
10
German
8
Undetermined
1
Author
All
Kumar, V.
Binckebanck, Lars
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of marketing research : JMR
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Innovative Markenführung und -implementierung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
Das Zusammenspiel von Markenführung und persönlichem Verkauf im internationalen B-to-B-Kontext
Binckebanck, Lars
;
Hölter, Ann-Kristin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 59-71
Persistent link: https://www.econbiz.de/10010126240
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Die Rolle des internationalen Vertriebs bei der Umsetzung der B-to-B-Markenpolitik
Binckebanck, Lars
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009624390
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->