//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Barnes, Bradley R."
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
B-to-B-Marketing
16
Business-to-business marketing
16
Supplier relationship management
9
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Performance measurement
3
Performance-Messung
3
Brand management
2
China
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Social network
2
Soziales Netzwerk
2
Allocation
1
Allokation
1
Arab countries
1
Arabische Staaten
1
Austauschtheorie
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Big Data
1
Big data
1
Brand equity
1
Brand image
1
Business network
1
Business-to-business channels
1
Business-to-business relationships
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Data Mining
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Kumar, V.
Barnes, Bradley R.
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
2
Journal of business research : JBR
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Analyzing business-to-business relationships in an Arab context
Berger, Ron
;
Silbiger, Avi
;
Herstein, Ram
;
Barnes, …
- In:
Journal of world business : JWB
50
(
2015
)
3
,
pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
7
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
Saved in:
8
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar
;
Smirnova, Maria
;
Kouchtch, Sergei
;
Yu, …
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
Saved in:
9
Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.
;
Naudé, Peter
;
Mitchell, Paul
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->