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~person:"Kumar, V."
~person:"Jacob, Frank"
~subject:"Lieferantenmanagement"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
B-to-B-Marketing
25
Business-to-business marketing
25
Supplier relationship management
12
Beziehungsmarketing
8
Relationship marketing
8
Marketingmanagement
6
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Marketing management
5
Customer value
4
Deutschland
4
Direktmarketing
4
Germany
4
Kundenwert
4
Theorie
4
Theory
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Business-to-Business-Marketing
3
Customer integration
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Procurement
3
Value creation
3
00.09.1995
2
Brand management
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
Investitionsgütermarketing
2
Kaufverhalten
2
Kundenmanagement
2
Markenführung
2
Market research
2
Marketing
2
Marktforschung
2
Performance measurement
2
Performance-Messung
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Arbeitspapier
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English
9
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3
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Kumar, V.
Jacob, Frank
Svensson, Göran
21
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Høgevold, Nils M.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Rodríguez, Rocío
8
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Holmlund, Maria
5
Høgevold, Nils
5
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing research : JMR
2
ESCP-EAP working paper
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
Source
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ECONIS (ZBW)
12
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
5
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
7
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
8
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
10
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
Saved in:
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