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~subject:"Lieferantenmanagement"
~isPartOf:"Technischer Vertrieb"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Investitionsgütermarketing
4
Supplier relationship management
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Marketingmanagement
3
Beschaffung
2
Direktmarketing
2
Marketing management
2
Procurement
2
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Competitive strategy
1
Customer service
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kundenmanagement
1
Kundenservice
1
Market segmentation
1
Marktsegmentierung
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Relationship marketing
1
Sales promotion
1
Strategic management
1
Strategisches Management
1
Unternehmenskooperation
1
Value creation
1
Verkaufsförderung
1
Vertrieb
1
Wettbewerbsstrategie
1
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Book / Working Paper
4
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Collection of articles of several authors
4
Lehrbuch
4
Sammelwerk
4
Aufsatzsammlung
3
Textbook
3
Handbook
1
Handbuch
1
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Language
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German
4
Author
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Kleinaltenkamp, Michael
4
Plinke, Wulff
3
Published in...
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Technischer Vertrieb
Industrial marketing management : the international journal for industrial and high-tech firms
328
The journal of business & industrial marketing
150
Journal of business-to-business marketing
77
Journal of business research : JBR
72
SpringerLink / Bücher
23
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
4
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
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