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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~person:"Homburg, Christian"
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Pricing strategy
Marketingtheorie
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17
Business-to-business marketing
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Homburg, Christian
Hinterhuber, Andreas
13
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5
Kleinaltenkamp, Michael
5
Liozu, Stephan
5
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4
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Journal of marketing
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ECONIS (ZBW)
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How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
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