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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~type_genre:"Case study"
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Pricing strategy
Marketingtheorie
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theorie
12
Theory
12
Marketingmanagement
9
USA
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Markenführung
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Marketing
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Großbritannien
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Lieferkette
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Market segmentation
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Marketing management
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Marktsegmentierung
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Multinationales Unternehmen
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United Kingdom
7
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40
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33
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26
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Backhaus, Klaus
1
Custer, Paul Anthony
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Ford, David
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Kalka, Regine
1
Krämer, Andreas
1
Moosmayer, Dirk C.
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Mouzas, Stefanos
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Enterprise & society : the international journal of business history
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
6
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1
Preiskommunikation : strategische Herausforderungen und innovative Anwendungsfelder
Kalka, Regine
(
ed.
);
Krämer, Andreas
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107164
Saved in:
2
The M yarn : price and social imagination in early industrial Britain
Custer, Paul Anthony
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010416195
Saved in:
3
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
Saved in:
4
Reference prices as determinants of business-to-business price negotiation outcomes : an empirical perspective from the chemical industry
Moosmayer, Dirk C.
;
Schuppar, Bjoern
;
Siems, Florian
- In:
The journal of supply chain management : a global …
48
(
2012
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10009507108
Saved in:
5
Die Organisation des Preismanagements : eine empirische Analyse von Organisationsgestaltung und Entscheidungsprozessen im Preismanagement von B2B-Unternehmen
Schradi, Philipp
-
2012
Persistent link: https://www.econbiz.de/10013430979
Saved in:
6
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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