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~subject:"Pricing strategy"
~type_genre:"Collection of articles of several authors"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
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19
Beziehungsmarketing
13
Relationship marketing
13
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10
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10
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9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Unternehmensnetzwerk
9
Vertrieb
9
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8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
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Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
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Marketing theory
5
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Services marketing
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Collection of articles of several authors
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42
Aufsatz in Zeitschrift
42
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23
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22
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18
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German
5
English
5
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Hinterhuber, Andreas
3
Kleinaltenkamp, Michael
3
Backhaus, Klaus
1
Homburg, Christian
1
Liozu, Stephan
1
Plinke, Wulff
1
Snelgrove, Todd C.
1
Totzek, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
Technischer Vertrieb
1
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ECONIS (ZBW)
9
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
4
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
5
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
6
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
7
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
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