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~type_genre:"Commentary"
~type_genre:"Collection of articles of several authors"
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Search: subject:"B-to-B-Marketing"
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Subject
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B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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Undetermined
8
Free
2
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Book / Working Paper
105
Article
7
Type of publication (narrower categories)
All
Commentary
Collection of articles of several authors
Article in journal
1,971
Aufsatz in Zeitschrift
1,971
Aufsatz im Buch
472
Book section
472
Hochschulschrift
404
Thesis
314
Graue Literatur
162
Non-commercial literature
162
Case study
133
Fallstudie
133
Sammelwerk
112
Bibliografie enthalten
94
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94
Working Paper
68
Arbeitspapier
67
Aufsatzsammlung
56
Lehrbuch
56
Textbook
44
Dissertation u.a. Prüfungsschriften
39
Ratgeber
32
Guidebook
28
Conference paper
15
Handbook
15
Handbuch
15
Konferenzbeitrag
15
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
9
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Fallstudiensammlung
4
Interview
4
Forschungsbericht
3
Glossar enthalten
3
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3
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2
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Language
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English
66
German
46
Polish
3
French
1
Swedish
1
Author
All
Kleinaltenkamp, Michael
15
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Pepels, Werner
3
Andersson, Per
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Dobmeier, Mirjam Theres Elisabeth
1
Droege, Walter
1
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Springer Fachmedien Wiesbaden
3
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Cross Cultural Business Conference <2014, Steyr>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
IMP Group
1
Institut für Marketing <Münster, Westfalen>
1
Institute for the Study of Business Markets
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Vertriebsingenieurtagung <6, 1991, Bad Soden am Taunus>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of business & industrial marketing
8
SAGE library in marketing
5
Technischer Vertrieb
4
Springer texts in business and economics
3
Advances in business marketing and purchasing
2
Legends in marketing
2
Technological economics
2
VDI-Berichte
2
Collection Gestion en liberté
1
Die Betriebswirtschaft : DBW
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Edition KWV
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Hamburger Schriften zur Marketingforschung
1
International journal of services technology and management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Management/business for professionals
1
Marketing
1
Marketingforschung aktuell
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Routledge library editions / International business
1
SIR:s årsbok ...
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Zeszyty naukowe
1
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Source
All
ECONIS (ZBW)
112
Showing
1
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10
of
112
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date (oldest first)
1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
3
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
4
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
5
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
6
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
7
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
8
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
9
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
10
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
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