//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Commentary"
~type_genre:"Reprint"
~type_genre:"Non-commercial literature"
~accessRights:"free"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
49
Business-to-business marketing
49
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
10
Relationship marketing
10
E-commerce
8
Electronic Commerce
8
Digital platform
7
Digitale Plattform
7
Theorie
6
Theory
6
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Auction
4
Auktion
4
Bundling strategy
4
Leistungsbündel
4
Austria
3
Business network
3
Digitalisierung
3
Digitization
3
Marketing management
3
Marketingmanagement
3
Negotiations
3
Network economics
3
Netzwerkökonomik
3
Preismanagement
3
Pricing strategy
3
Strategic management
3
Strategisches Management
3
Unternehmensnetzwerk
3
Verhandlungen
3
Österreich
3
Agency theory
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Bargaining power
2
more ...
less ...
Online availability
All
Free
Undetermined
6
Type of publication
All
Book / Working Paper
49
Type of publication (narrower categories)
All
Commentary
Reprint
Non-commercial literature
Article in journal
85
Aufsatz in Zeitschrift
85
Graue Literatur
49
Hochschulschrift
37
Working Paper
32
Arbeitspapier
31
Thesis
25
Case study
4
Collection of articles written by one author
4
Fallstudie
4
Sammlung
4
Collection of articles of several authors
2
Sammelwerk
2
Article
1
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
33
German
16
Author
All
Heck, Eric van
3
Zunk, Bernd Markus
3
Beckert, Walter
2
Burmann, Christoph
2
Koch, Volker
2
Koppius, Otto
2
Lu, Yixin
2
Radkevitch, Uladzimir
2
Weiber, Rolf
2
Winkler, Christoph
2
Anderson, Stephen J.
1
Bartikowski, Boris
1
Bas, Patrick de
1
Batura, Olga
1
Bausenwein, Julia
1
Bertschek, Irene
1
Beuk, Frederik
1
Bongers, Franziska M.
1
Bruno, Hernan A.
1
Buchinger, Uschi Anna
1
Che, Hai
1
Chung, Doug J.
1
D'Haen, Jeroen
1
Della Vigna, Stefano
1
Durach, Christian F.
1
Durante, Ruben
1
Dutta, Shantanu
1
Echtelt, Ferrie E. A. van
1
Freiseisen, Bernhard Martin
1
Gabriel, Lorenz
1
Gandhi, Mehak
1
Gritsch, Stephanie
1
Grohmann, Marcella Maria
1
Gupta, Alok
1
Harder, Frauke
1
Hasan, Sarim Mehtab
1
Helm, Roland
1
Hohenschwert, Lena
1
Hoz-Klemme, Assaf
1
Iacovone, Leonardo
1
more ...
less ...
Institution
All
Capgemini Invent <Firma>
1
Ecorys
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Fraunhofer-Gesellschaft
1
IDEA Consult & SPI
1
International Data Corporation <New York, NY>
1
Nesta
1
Technopolis Group
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Zentrum für Europäische Wirtschaftsforschung
1
more ...
less ...
Published in...
All
ERIM report series research in management
4
BWL-Schriftenreihe
3
Schriftenreihe angewandtes B2B-Marketing
3
Birkbeck working papers in economics and finance : BWPEF
2
Faculty & research / Insead : working paper series
2
Forschungsbericht zum Marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
RIETI discussion paper
2
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Cowles Foundation discussion paper
1
Dissertation Series CentER
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Financial stability notes
1
Forschungspapiere
1
IDEI working papers
1
Institute of Economic Research working papers
1
Lund studies in economics and management
1
MBS outstanding thesis
1
Munich Business School working paper
1
Pforzheimer Forschungsberichte
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schriftenreihe Logistik der Technischen Universität Berlin
1
Stanford University Graduate School of Business research paper
1
THM-Hochschulschriften
1
Wismarer Diskussionspapiere
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Harvard Business School, Division of Research
1
Working papers / Innocenzo Gasparini Institute for Economic Research
1
[ZEW-Gutachten und Forschungsberichte]
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
2
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
3
Analysis of the impact of customer experience management among B2B companies in the construction industry : MBA Master's Thesis
Hasan, Sarim Mehtab
-
2022
Persistent link: https://www.econbiz.de/10014380165
Saved in:
4
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
5
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
6
Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
Saved in:
7
Reifegradmodell zur Digitalisierung und Industrie 4.0
Sames, Gerrit
-
2021
Persistent link: https://www.econbiz.de/10012519505
Saved in:
8
Persönliche Motivation von EinkäuferInnen im Business-to-Business Umfeld : Autonomie, Kompetenz und soziale Eingebundenheit als Schlüsselfaktoren
Koch, Volker
;
Zunk, Bernd Markus
-
2021
Persistent link: https://www.econbiz.de/10013187638
Saved in:
9
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
-
2021
Persistent link: https://www.econbiz.de/10013439961
Saved in:
10
COVID-19 and the transmission of shocks through domestic supply chains
McCann, Fergal
;
Myers, Samantha
-
2020
Persistent link: https://www.econbiz.de/10012219383
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->