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Search: subject:"BRAND AND REPUTATION OF TERRITORY"
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BRAND AND REPUTATION OF TERRITORY
1
COMPETITIVENESS OF TERRITORY
1
IMAGE
1
NON-MATERIAL ACTIVES
1
brand and reputation of territory
1
competitiveness of territory
1
image
1
non-material actives
1
БРЕНД И РЕПУТАЦИЯ ТЕРРИТОРИИ
1
ИМИДЖ
1
КОНКУРЕНТОСПОСОБНОСТЬ
1
НЕМАТЕРИАЛЬНЫЕ АКТИВЫ
1
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Vazhenin, Sergey
1
Vazhenina, Irina
1
ГРИГОРЬЕВИЧ, ВАЖЕНИН СЕРГЕЙ
1
СВЯТОСЛАВОВНА, ВАЖЕНИНА ИРИНА
1
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Economy of region
1
ЭКОНОМИКА РЕГИОНА
1
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Image and reputation as strategic components of non-material actives of territory
Vazhenina, Irina
;
Vazhenin, Sergey
- In:
Economy of region
1
(
2010
)
3
,
pp. 95-103
formation, growth and estimation are analyzed. Author's definitions of image, a
brand
and
reputation
of
territory
are offered …
Persistent link: https://www.econbiz.de/10010601211
Saved in:
2
ИМИДЖ И РЕПУТАЦИЯ КАК СТРАТЕГИЧЕСКИЕ СОСТАВЛЯЮЩИЕ НЕМАТЕРИАЛЬНЫХ АКТИВОВ ТЕРРИТОРИИ
СВЯТОСЛАВОВНА, ВАЖЕНИНА ИРИНА
; …
- In:
ЭКОНОМИКА РЕГИОНА
(
2010
)
3
,
pp. 95-103
В статье имидж и репутация территории рассматриваются в качестве ее важнейших нематериальных активов. Проанализированы особенности их формирования, роста и...
Persistent link: https://www.econbiz.de/10011246997
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