The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Well-developed consumer research is needed to illustrate the nature and possible scope of the Internet retail choice in the marketplace. The primary purpose of this...

Resource allocation for programs for the early detection and treatment of prostate cancer is under much debate. Several recent cost-utility analyses have shown little or no benefit for the cost of screening, early detection, or treatment of asymptomatic prostate cancer. Utility is derived from...

Advertising plays a major role in differentiating brands. Many advertisements attempt to create positive feelings through the use of humor, music, or attractive spokespersons. Marketers hope the positive emotions (i.e., positive affect) evoked by these types of ads will transfer to the...