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~person:"Helmig, Bernd"
~person:"Smith, Alan D."
~subject:"Retail trade"
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Retail trade
Beziehungsmarketing
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Relationship marketing
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Helmig, Bernd
Smith, Alan D.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
10
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Chen, Jing
6
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5
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5
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Khare, Arpita
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Riekhof, Hans-Christian
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Ritschel, Falk
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Roggeveen, Anne L.
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Ruiz-Molina, María-Eugenia
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Gao, Fei
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International journal of business information systems : IJBIS
2
International journal of business innovation and research
1
International journal of management & enterprise development : IJMED
1
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ECONIS (ZBW)
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Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
2
Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D.
- In:
International journal of business information systems : …
8
(
2011
)
3
,
pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
Saved in:
3
Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.
;
Potter, Jodi A.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
Saved in:
4
Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
Saved in:
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