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~person:"Krafft, Manfred"
~subject:"Theorie"
~language:"eng"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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